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The domain has the following on the site, "Thank you for visiting the Outer Banks and fishing on Wild Card! Family Fun Outer Banks Fishing Charters! Wild Card never promises to catch more fish than everyone else." I observed that the web site also said " Catching fish is important to us, but having a great time catching them is what we work so hard at." They also stated " Capt Frank sincerely believes in catering to the needs of everyone onboard during each and every fishing trip. Wild Card Sportfishing Charters, OBX NC. Inshore and Offshore Fishing Excursions. The Outer Banks has been built around a fish c." The meta header had outer banks fishing charters as the first keyword. This keyword was followed by offshore charters, inshore charters, and family which isn't as important as outer banks fishing charters. The other words the site uses is affordable.